Post by account_disabled on Feb 25, 2024 9:42:00 GMT
The that person you like or other real people?Now imagine yourself walking into a supermarket. Ask random people, normal people, not marketers, if they would like to engage in a more personal relationship with any of the products in their cart. They would probably shoot you in the face in response. People use social media to read the latest news, communicate with family and friends, and follow news about things and people to which they feel strongly personally connected, such as celebrities or football teams. The last thing on their mind is interacting with brands. What is the reach and engagement on social media? In February , the average organic company post on Facebook was visible to of followers.
According to a late Forrester report, on Facebook, only. of users following large brands engaged with organic posts shared by those companies. I use quotation marks around the word engaged because no one really knows the value of the engagement Latvia WhatsApp Number List that takes place online. If I'm watching the latest episode of Westworld, it's clear that all my attention is focused on the series. I'm really committed. But if I'm scrolling through my Facebook news feed and clicking like on random posts that I forget about a few seconds later, what's the real value of that engagement.
Please remember that reach and engagement take into account only the narrow group of customers who have decided to follow the brand. These numbers will be even smaller when considering the overall market. In the UK, you have to dig down to the th position on Socialbakers' Facebook pages in terms of number of followers to get to the first brand Coca-Cola. Unfortunately, a spokesman for Coca-Cola in the UK did not tell me exactly how many Britons drink Coke on a regular basis. In response to an email, he merely told me that, across the UK, around million people drink some.
According to a late Forrester report, on Facebook, only. of users following large brands engaged with organic posts shared by those companies. I use quotation marks around the word engaged because no one really knows the value of the engagement Latvia WhatsApp Number List that takes place online. If I'm watching the latest episode of Westworld, it's clear that all my attention is focused on the series. I'm really committed. But if I'm scrolling through my Facebook news feed and clicking like on random posts that I forget about a few seconds later, what's the real value of that engagement.
Please remember that reach and engagement take into account only the narrow group of customers who have decided to follow the brand. These numbers will be even smaller when considering the overall market. In the UK, you have to dig down to the th position on Socialbakers' Facebook pages in terms of number of followers to get to the first brand Coca-Cola. Unfortunately, a spokesman for Coca-Cola in the UK did not tell me exactly how many Britons drink Coke on a regular basis. In response to an email, he merely told me that, across the UK, around million people drink some.